- What is The Marketing Chef?
- When Should
You Call The Marketing Chef?
- Why Do You Need
The Marketing Chef?
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What
Differentiates The Marketing Chef?
- Who is The Marketing Chef?
- How Does The
Marketing Chef Function?
- How Can I
Contact The Marketing Chef?
The Marketing Chef is a unique marketing author, speaker, strategist,
entrepreneur, commentator and consultant. He is the creator of
“IRRESISTIBLE MARKETING,” a strategic process to lead clients into new
levels of marketing their organization. wouldn't you like to have your
target audience salivating in anticipation of your product-service
offering?
The Marketing Chef often uses the culinary arts as a metaphor to
effectively counsel clients to craft a powerful Marketing Strategy
(Foundations), a persuasive and compelling Creative Message (Stock) and
better select and combine Marketing and Media Vehicles (Sauce).
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When your tactical marketing efforts aren't working;
you are not getting the
results you are used to getting and you know there must be a better way.
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When you are sick and tired of marketing companies that over promise
and under-deliver. |
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When you are
getting mediocre results from your campaigns.
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When you are an
early-stage company, you have developed your idea and it's now
time to commercialize it. |
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When your message
is not resonating with your target audience.
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When your
organization is in a state of "marketing inertia"; the "recipe"
isn't working anymore. |
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When you know
that half of your marketing isn't working, you're not sure which
half! |
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Marketing tactics
or ingredients alone do not make the marketing sauce or your
marketing plan as good as they can be; |
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Most
entrepreneurs or business leaders who own or manage a business
are often visionary innovators, operationally gifted or great
sales people, rarely are they trained marketers;
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Too much time,
money and energy are being wasted by companies on mediocre
marketing. Efforts are piecemeal without any systematic or
integrated strategic approach. |
Bottom line: If you are
missing the Foundation, Stock or Sauces you need to consider calling The
Marketing Chef
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Just like good cooking, your marketing needs to generate a reaction
in your recipient that causes them to salivate in anticipation of your
offering. Sadly, most marketing today has been hastily thrown together
or pre-packaged and hence fails to satisfy. It lacks flavor and is
devoid of nutritional value.
The Marketing Chef likens its philosophy to that of a great culinary
chef. Such a chef has the ability to create an explosive dish by
determining and integrating the best quality and appropriate
ingredients. While the chef does not make each of the specific
ingredients, he or she has the ability to know which will interplay the
most effectively to produce unique recipes and create special menus.
Unlike many of his marketing
colleagues, The Marketing Chef
believes
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in
crafting the strategy first rather than diving headlong
into tactical activity to ensure the right message, is delivered the
right way, to the right target audience through the right vehicles
contributes to greater implementation effectiveness and
efficiencies.
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in the “solution-neutral”
approach (as opposed to a predisposition to a particular tactical
solution). It is the only way to permit a proper integration of all
your efforts across the multiple touchpoints of your marketing and
sales cycle.
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in the principle of the comprehensive
combination of traditional with
non-traditional marketing instruments that contributes to
significantly higher rates of return on your marketing investments.
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in executing the plan with a specific
team with seasoned experience and
skill-sets that is driven by your specific strategic
requirements ensuring you only invest resources identifiably tied to
your implementation keeping value high for your investment.
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in
defining outcomes and measuring results to recognize
success and provide a process for iterative improvement to increase
revenues efficiently and improve profits effectively.
Bottom line: The Marketing
Chef believes that successful strategy starts with the Foundations, Stocks and Sauces of
your Marketing are your Strategy, your Message and your Marketing-Media
Vehicles. Each are composed of ingredients that must be carefully
selected, combined and deployed.
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FOUNDATION: The quality of your strategy determines
the effective outcome of your tactical execution.
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STOCK: The creative crafting
of your message ensures more persuasive marketing to your target
audience. |
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SAUCE: The better your selection and combination of marketing
vehicles or instruments drives efficiency in your marketing.
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Ingredients Impact Results.
Author, speaker, strategist, voyager, commentator,
consultant, coach and gourmand. Andrew Szabo is the “The
Marketing Chef” the leading proponent of “IRRESISTIBLE
MARKETING” – the development of strategies to make your target
audience simply salivate in anticipation of your product-service
offering.
Irresistible Marketing ensures a clients'
prospects, customers, referral sources and other stakeholders think of
them First, Often and Well … actually better than well … make that
simply irresistible!
Just about every facet of marketing imaginable has
impacted, influenced or cultivated his experience and skills. The
journey has come through CMO of a F100 subsidiary; strategist / biz dev
for world’s largest direct marketing agency; boutique or specialized
agencies; marketed his own small business; client to agencies;
consultant to agencies. Marketed hi-tech, low-tech and no-tech. Both
Strategy and Implementation.
Andrew Szabo has a proclivity to remain
“solution-neutral” and combine guerrilla marketing with traditional
marketing (Certified Guerrilla Marketer). With over 28 years experience
in executive management, strategy, business development, marketing &
sales providing a seasoned, results-oriented focus and counsel to his
clients.
He Founded MarketingStrategy1 in 2001 which has now
evolved into
Marketing Symphony a virtual
agency that combines seasoned talent and creative tactical solutions
birthed out of intelligent strategy.
His mantra comes from an old Japanese proverb:
Vision with Action is a Dream
Action without Vision is a Nightmare
His work ethic is simple:
Think strategically
like a military General,
Execute skillfully like I had the hands of a heart surgeon,
and Serve passionately with the heart of a servant missionary
- Initiates the client relationship with a diagnostic analysis of
your current marketing efforts, strategy and programs.
- Creates the menu:-
A 10 point Actionable Strategic Plan that defines:
- Your Marketing Goals and Objectives
- Your Target Audience profile, attributes, needs and
decision-making criteria
- Your Product-Service Offering
- Your Competitive Challenges
- Your Extra-Ordinary Value Proposition
- Your Branding Personality
- Your Marketing Instruments
- Your Marketing Calendar
- Your Marketing Budget
- Your Core Story
- Assembles the tactical team and oversees the execution of the
roadmap
EASY! Click on the Logo
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