The Marketing Director

What Clients are Saying about Marketing Strategy 1

MARKETING STRATEGY 1 leverages customer insight, marketing intelligence, with immutable marketing principles to create marketing plans packed with "action-able strategies" that help you break-through to new levels in your business.

MARKETING STRATEGY 1 focuses on combining results-driven solutions with traditional and less obvious marketing instruments that can be easily integrated into your existing marketing and sales structure. We help you identify, manage and better integrate all your marketing resources with the best possible Return on your Marketing Investment, (ROMI).

Strategy Facilitation:
Electronic and Internet Marketing
Tactical Marketing
Strategic and Integrated Marketing

STRATEGY FACILITATION

Andrew very effectively facilitated sessions with our various sales groups. We have several divisions and different sales teams within those divisions. Although there are differences between the groups, they all represent one company. Through various exercises and solicitation of input, he was able to extract information that helped us in the development of our website, proposals and other marketing material.

Andrew is personable and engaging. His analogies and examples helped our sales teams think in a new way.

C. F. Parsons - Vice President, Freeman Companies

MARKETING RESEARCH & ANALYSIS

Having worked with Andrew on several projects for Fortune 100 clients such as Hewlett Packard and Kinko's; I have been impressed.

He was especially effective in integrating large amounts of data about key clients in our industry (about which he had little previous exposure), helping us evaluate market opportunities and make successful recommendations to our clients.

The project required a very hands-on approach, combining results of secondary and primary market research. Andrew's "feet on the street" allowed him to really uncover and understand the customer experience. He applies common sense, thoughtful insights, and his in-depth understanding of marketing strategy in a way that was practical and yields results.

L. Reisenbichler - President, Artful Technologies

RELATIONSHIP MARKETING

There are a few important factors to consider when retaining a marketing strategy consultant: There should be a chemistry with the consultant. The consultant should possess excitement for promoting the business. The consultant should exhibit knowledge and experience in the market being consulted about. I certainly found these qualities in working with Andrew Szabo. His strategic approach and philosophy aligns with my point of view. He held a prior position as a CFO of a company which in my opinion contributed to his strength of validating issues that our clients might be facing. I believe his C-level experience played a role in providing sound strategic solutions as well.

Andrew does not dive into the tactical and implementation of a marketing program. Instead, he spends the critical time that I expect to develop a strategic plan and clear objectives. Equally important, Andrew explores the expected and tangible results of a program. In working with Andrew, I have gained a refined framework in which to effectively develop and execute our strategic plan.

R. Anderson - PricewaterhouseCoopers - Global InfoComm Marketing Group

MARKETING STRATEGY

Andrew is the most brilliant marketing business mind that I have ever come in contact with. He can penetrate into depths of marketing and uncover possibilities that would astound anyone (I am not kidding). His ability to articulate his concepts and strategies in a format that any layman can follow is great because everyone can get what the objective is in the end and get enrolled in the visionary process -- not just their tidbit of involvement. This makes for great team building.

C. Lee - President, Mbrio Group Inc

We created eMake through strategic branding creation and creative development in our partnership with our agency GroupBaronet ... Andrew Szabo was the key integrator.

The result: a complete initiative for launch, delivery and maintenance of our core competency. Andrew has been truly dedicated to our branding success by embodying the spirit to deliver dynamic interactive results through complete collaboration with our marketing and new media teams at eMake.

Tina Roberts - Dir. Marketing Communications, eMake

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