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Small Business Seminars & events for DFW's small business community
If you're starting or expanding a business and looking for
marketing direction, you can't afford to miss these great sessions designed to save you time and money.
Great Topics ... Special Speakers
Value for your money! For your investment of hour and a
half and the cost of breakfast, you'll walk away with practical information and ideas to help
build your business.
A series of Tuesday morning
breakfasts with prominent speakers begins on Tuesday
April 10th with Emmy Award winning
Fox 4 News Reporter
Jeff Crilley, Author of "Free Publicity"
Dates, Times & Locations ...
Second Tuesday of
each month at
La Cima Club on top of Las Colinas in the
Registration / Doors Open at 7:00 am
Breakfast and Networking begins at 7.00 a.m.
Program begins at 7:30 a.m. sharp
Program finishes at 8:30 a.m. sharp
Optional Networking 8:30 - 9:00 a.m.
Cost ...
$20 at the door Checks, Amex,
MC/VISA accepted
$16 in advance
To view the list of the Seminars in chronological order,
click here.
Our Presenters...
All of our presenters are both professionals in their fields and experienced speakers. Many are successful entrepreneurs themselves and all are eager to share their knowledge.
Reservations...
Pre-registration for seminars is required, as space is
limited to 40 guests and we expect to sell-out.
For reservations for one or more of the breakfasts contact
Chase Ezell
cezell@MarketingSymphony.com or 972.669.8660
Please select one of the following to access more
details about the seminar:
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Tuesday April
10,
2007 - Jeff Crilley
Free Publicity
Author of "Free Publicity"
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Tuesday May 8, 2007 - Stu Schlackman
Understanding Your Clients’ Buying Behavior Author of "Don’t
Just Stand There, Sell Something"
- Tuesday June 12 - Bryan Flanagan
Public Speaking & Other Coronary Threats
Author of "Now Go Sell Somebody Something"
SUMMER BREAK - NO BIZ BUZZ BREAKFAST IN JULY
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Tuesday August 14 - Andrew Szabo
Powerful Positioning - Irresistible Marketing
Author of "Foundations to Irresistible
Marketing"
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Tuesday September 11 - A Panel Discussion
on Internet Marketing
2007 BIZ BUZZ BREAKFASTS:
FREE
PUBLICITY
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JEFF CRILLEY
Tuesday April 10, 2007 at 7 a.m.
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Becoming a Media Darling
while Raking in a Fortune in Free Publicity.
Finally, a working journalist
shares the secrets of getting covered on the news!
Whether you have a non-profit agency, whether you're a
small business owner, an individual who wants coverage,
or a PR pro, you'll learn the stuff that only those
inside a newsroom know.
Jeff Crilley is an Emmy Award
winning journalist with over two decades of TV news
experience. Over the years, Jeff has made a careful study
of why some are successful at getting coverage and other
aren't. In Free Publicity
he shares secrets even public relations professionals
don't know.

Presenter:
Jeff Crilley
Emmy
Award winning TV
reporter, speaker & author
Jeff Crilley is an Emmy
Award winning TV reporter in Dallas. During his 20 years
in television news he has made hundreds of national news
appearances including CNN, CNN Headline News, FOX News,
The Discovery Channel, Good Morning America and The CBS
Early Show.
He has been recognized by his peers with dozens of
national and regional awards including the Emmy, the
National Headliners Award, the Edward R. Murrow Award,
the Thurgood Marshall Award and in 2004 was named by the
Texas Associated Press, "The Best TV Reporter in the
state."
As a general assignment reporter he covers a wide range
of topics from presidential elections to Spam cooking
contests at the State Fair. His day-to-day news
gathering experience has given him special insight into
what the news covers and why.
When he is not covering the news as a reporter and
anchor, he’s teaching people how to get covered on the
news.
As one of our three top-rated speakers from the Spring Biz Buzz Breakfast
series we have asked Jeff Crilley to return for our Fall
series. Rated 4.85 / 5.00 Audience Comments "The concepts are relevant an on point
" "Outstanding talk" "Very high value" "Good networking and speech was great" "Breakthrough ideas for me" "Great Information" "He was engaging and connected with each attendee. He provided the venue for
the audience to really think about how they are promoting their businesses
and the next steps they should take. " "Jeff is totally authentic, engaging and giving. He provides an illuminating
point of view that is borderline revolutionary. He made me totally rethink
my approach to PR and inspired me to do more … immediately! "
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UNDERSTANDING YOUR CLIENTS’
BUYING BEHAVIOR - STU SCHLACKMAN
Tuesday May 8, 2007 at 7am
You’ve experienced it
many times, haven’t you? You meet someone and everything just
clicks. When that someone is a customer, you’re able to sell
them your services and products. Yet other times, you’ve used
every bit of your skill and experience to try to meet your
customer’s needs, and it is just plain hard work — and maybe the
sale just never happens.
The difference between that fast, smooth
and successful sale, and the one that just didn’t work could
very well be the personality style of the customer. Being able
to quickly identify the buying style of each customer and
focusing on the priorities of that style can help increase your
sales to make the best possible use of your time — and — build
lasting relationships.
This presentation
unlocks the secrets to understanding your clients' personality,
what motivates them, what they value and how to communicate to
them effectively.
Presenter: Stu Schlackman
- Competitive
Excellence Performance Coaching
After more than 20
years in corporate sales, Stu Schlackman ventured out on
his own to form Competitive Excellence, an executive
performance coaching firm. Leveraging his competitive
nature, Stu’s firm focuses on coaching and training
sales teams to turn them into top performers.
Stu’s background is
with Hi Tech firms such as Capgemini, EDS, and the
former Digital Equipment Corporation. In addition to
closing large contracts and leading sales teams
throughout his career, Stu also spearheaded sales
training initiatives. These initiatives powered his
sales teams to exceed sales projections by an average of
more than 30% percent annually.
Today,
Stu help sales people understand the buying behavior of
the client. It’s not about what the client buys, but
“why” they buy. Understanding the client’s personality
can help you increase your chances of getting the sale
and dramatically reduce the time to make the sale.
As author of Don’t
Just Stand There, Sell Something, Stu imparts
wisdom, technique, and practical advice for executives,
sales professionals, trainers, and others who have the
desire to compete and win in business and life.
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PUBLIC SPEAKING &
OTHER CORONARY THREATS - BRYAN FLANAGAN
Tuesday June 12, 2007 at 7 a.m.
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In
this fun and up-beat presentation, you will be
challenged and encouraged to increase your sales
productivity and effectiveness through your
presentation.
Are you energizing your audience.... or putting them to
sleep?
The reason presentations fail is the presenter directs
more attention on self than on the audience. Once you
learn to re-direct the attention to where it belongs ---
on the audience --- you become more effective! The three
keys of accomplishing this are the Visual, the Verbal
and the Validation Skills. By mastering these, you can
present in a poised, professional manner.
Join us on June 12 as Bryan Flanagan shares ideas that
will make you more dangerous than you are right now! We
guarantee that you will laugh as you learn!!! Presenter: Bryan Flanagan -
Flanagan Training
Bryan’s
experience as a seasoned sales professional can be put
to work for you!
He began his career as a delivery boy for the IBM
Corporation in Baton Rouge, Louisiana. He then invested
the next 14 years with IBM as a salesman, a “people”
manager, and a sales instructor at IBM’s national
training center.
In 1984, Bryan joined the Zig Ziglar Corporation. He
served as the Director of Corporate Training for Zig for
over 20 years working with a variety of sales and
marketing companies.
In 2005, Bryan founded Flanagan Training Group. In this
capacity, he designs and delivers training programs that
improve team and individual productivity and growth. He
has authored numerous training programs included his
sales book “Now, Go Sell Somebody Something” and the
4-CD set “Bryan Flanagan on Sales and Motivation.”
Bryan understands the corporate marketplace and what it
takes to achieve success in today’s competitive
environment.
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FOUNDATIONS TO IRRESISTIBLE
MARKETING
THE MARKETING CHEF - ANDREW SZABO
- October 26, 2006 at 7
a.m.
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IS YOUR MARKETING IRRESISTIBLE? ...
or is it BORING, BLAND, & UNPERSUASIVE?
Just like good cooking, your marketing needs to
generate a reaction in your recipient that causes them
to salivate in anticipation of your offering. Sadly,
most marketing today has been hastily thrown together or
pre-packaged and hence fails to satisfy. It lacks flavor
and is devoid of nutritional value.
Is it time to stir up your
marketing?
Boost your marketing and gain
leverage by deploying a better strategy. Companies in DFW today are experiencing challenges
like they have never seen before. Despite the local economy being
so vibrant many are being left behind. The Marketing
Chef's approach
is systematic, easy-to-understand and easy-to-apply and is
also rooted in immutable strategic principles and not
passing fads.
A few areas to be covered during the
session are
- A Fresh Way
to Look at your Marketing that will
Immediately Impact your Business
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How to Avoid the
Three Marketing Deathtraps
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Combining Marketing
Ingredients to Creatively Create your own "Power
Sauce"
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How to make your Offering
Totally Irresistible
Presenter: Andrew Szabo -
The Marketing
Chef
Andrew
Szabo is “The Marketing Chef” ~ marketing author,
speaker, strategist, commentator and consultant. His
passion for clients to develop “IRRESISTIBLE MARKETING”
such that the target audience is salivating in
anticipation of their offering. The Marketing Chef often
uses the culinary arts as a metaphor to effectively
counsel clients to craft a powerful Marketing Strategy
(Foundations), a Creative Message (Stock) and better
select and combine Marketing and Media Vehicles (Sauce).
Andrew Szabo has over 25 years of client-focused
marketing, business development, and consulting
experience. Andrew is also a strategic facilitator,
marketing mentor and speaker with significant corporate
management and leadership experience. He partners with
business leaders who are seeking professional
breakthroughs and the ability to generate 10x, 20x
results from their marketing and sales efforts.
Andrew’s background as
a marketing and advertising executive has spanned both
the corporate and agency environments. He has been
responsible for brand positioning, strategic planning,
advertising and direct marketing for divisions of major
companies as diverse as Dell, Household Finance,
MeadWestvaco, Sony, USDATA, and Weblink Wireless.
Furthermore, he has counseled local Dallas-Fort Worth
companies such as ArtfulTechnologies, Callaway Financial
Services, Cambridge Legacy Group, Dallas Convention
and Visitors Bureau, Ensoft Consulting, FedEx-Kinkos, Freeman Companies,
Kinetic Technology Group, KGA
Group, , KMA Interactive, Home Interiors & Gifts,
People-Right, Priority Pass USA, Superior Graphics,
TaxEase, Texas Star Solutions and The Texas Motor Speedway.
His passion is to impact individuals and organizations
freeing them up for growth and the fulfillment of their
intended purpose.
Rated 4.75 / 5.00 from past BBBreakfast Talks
"Excellent tools + suggestions for marketing strategies"
"Reminds me to have marketing on my radar constantly"
"Learned things I didn't know about marketing"
"Great job, going to rewrite my marketing strategy"
"New perspectives. Need to take a sober look at how my entire marketing
campaign is working together"
"Very informative, great lots of interaction, very productive & worthwhile"
"Made me realize I need a better marketing plan"
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S E M I N A R S E R I E S
S P O N S O R E D B Y

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For More Info or Registration Call 972.669.8660
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